Has anyone ever felt that we often plan ourselves to death? Now I come from the school of thought that to develop solid, strategic, thoughtful public relations programs that show tangible and meaningful results you have to be very planful. But sometimes I think organizations and professionals take that too far.
There comes a point where you can plan yourself to death and all these documents are worthless if action is not taken. It can almost be troublesome when you are developing time lines and plans without kicking off the actual work. I have seen brilliant professionals become paralyzed with fear because there are too many documents floating yet no one leading the charge to execute them.
How do you overcome thing? Has anyone seen the problem in action? When is enough -- enough?
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