Saturday, January 24, 2009

The Art of the Super Bowl Ad

Quick post but I am wondering your reaction. Is a $3 million super ad justified in this economy? With layoffs aplenty, is this a smart spend? I have to applaud Miller for their creativity in addressing the subject (though they are spending quite a bit on spots).

What went from being a partial advertising an initiative is now all about having companies one up each other. Being the good marketer I am, I do understand the utility of having your ad talked about by all the key media with both pre and post Super Bowl coverage.

Should brands be looking at other ways to spend these dollars? If you were in charge, how would you spend $3mil?

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